CRM Development and Integration

Our CRM Development and Integration Services in Melbourne, Sydney and Gold Coast ensure you start and scale benefits without overspending on staff, investment and ongoing costs. While being a must-have for many organisations, CRM is often overpromised and under-delivered. It often comes with hidden costs including huge team resourcing, licence costs and blowouts to the capital investment. This is where AndMine differs. Our CRM Development team looks at smaller bespoke projects and how we can configure, instead of overdevelop, well-seasoned CRM platforms. We also step up to integrate application tools and customise bespoke modules when needed. This approach have saved our clients tens to hundreds of thousands of dollars, without compromising functionality.

We have worked on a wide range of CRM platform developments but gravitated towards 3 key platforms; HubSpot CRM, Zoho CRM and AndMine’s CRM. CRM strategy and solutions dictate which platform is better for an individual project. Through an initial functional specification, we look to phase CRM development project for commercial benefits.  

Yes, we assist on strategy advice outside of these platforms, for example on Salesforce or SAP. But we’ve settled on these CRM platforms over the past few years as their costs and control over key variables are unmatched. They provide the most benefits with enormous flexibility over legacy platforms.

Our CRM installations are developed using a 4-phase approach; Post the first – functional specification – CRM development follows these 3 stages; Configure, Integrate and Customise.

CRM Configuration

Out of the box, Hubspot and Zoho’s CRM platforms provide hundreds of features. Configuration extends basic setup and installation, and aims to cover the majority of your organisation’s requirements and approved functional specification.

If configuration of a platform can handle the majority of your functionality, your CRM development costs, ongoing CRM maintenance and support costs will be minimised. Our expertise in configuration allows CRM platforms to run leaner without compromising on functionality. While it doesn’t cover everything required from a CRM development, we aim to maximise benefits through the simplest pathway – CRM configuration.

CRM Integration

A step up from configuration isn’t jumping straight into customisation. If someone has already gone through the pain of bespoke development and their tools are well supported, we look to integrate up to a handful of 3rd party modules to extend the functionality of the core platform. The is without the often large development and maintenance costs of bespoke CRM module development.

However, there is a limit to integration. We avoid too many modules, as over-syncronisation becomes a huge maintenance problem. As well as avoiding smaller modules with little market penetration no matter how much they promise. Unless we can purchase the codebase as a single cost install, we’ve seen too many of them folded or pivoted. This simply adds costs to the post-launch phase of a CRM development project.

Conversely, well established modules that can add incredible benefit with minimal ongoing costs.

CRM Customisation

Finally, bespoke CRM development code and customisation. You’ll end up here if your organisation is successful either way, as no platform can do everything for everyone.  The idea is to minimise customisation in the initial stages of a CRM development project, win the low hanging fruit first, by standing up a CRM using configuration and integration. This will add huge benefits over manual or legacy CRM systems. Then build in complexity of customised CRM development. This solves two major issues with CRM development, the time to test and implement as well as team on-boarding.

There is no limit on what customised CRM can to do with off-site module development and API accessibility these days, so the sky is the limit.

True CRM Development Choices

We’ve been configuring, building and integrating CRM software for over 2 decades. We know the world is converging rapidly around organisations that have a better grasp of their data. It is a Cloud based, Mobile, Tablet, APP ready CRM that puts you at the top of your game? There is always more to it. The bottom line is always value and return. CRM is not ticking a box, no matter how poor your Customer Management currently is. We build CRM and configure tools out of the box. We also build tailored CRMs, intuitive for every user in your team. We ensure all software to be intuitive so that our clients and their teams do minimal to NO training.

You can also own your own CRM as an asset, not something you continually have to pay for every user in your team. We can also put forward our own CRM platform as a base where functional briefs are aligned with an even leaner CRM system. If you’re considering a change to your legacy platform, or looking to build your first CRM from the ground up, our most important recommendation is to spend the time up front on the functional specification and know for certain what you are buying, and what the long term implications and benefits are.

Talk to us and we’ll ensure you avoid costly mistakes from the first call onwards. CRM development is one of the most challenging parts of digital, but can also return the most commercial value if done right.