Advertising Analytics, Reporting and Insights

AndMine Analytics Dashboard – All channels are aggregated to determine you Brand Awareness and Digital Value Online

Within our Digital Marketing & Advertising Services, all of our decisions are driven by Advertising Analytics, Reporting and Insights.

What is Advertising Analytics, Reporting and Insights?

When it comes to digital advertising, everything can be measured. Advertising analytics, reporting and insights are a vital component of any campaign to measure your results against industry benchmarks and to draw valuable information from analytics reports. It’s from this process that you can determine what areas of your campaign are succeeding in terms of a favourable CPA (cost per acquisition) and what needs to be changed to deliver a better ROI (return on investment).

Google Analytics allows us to retrieve high-quality and specific data, providing transparency around any campaign and the cost per conversion. Combined with our expertise in AdWords, we can affect intelligent changes to your advertising campaigns to fine-tune their performance over time.

Advertising Analytics, Reporting and Insights &Mine

We use Google Analytics to perpetually measure the performance of an advertising strategy in real-time and everything we do is tracked. Analytics reports are interpreted by our expert Data Analysts who extract real insights from the data and turn potentially confusing metrics into simple, actionable solutions.

What sets us apart is our ability to understand how we can make the most effective changes to your campaign based on what the data is telling us. We always focus on conversions rather than clicks to ensure we are delivering real results for our clients, not just impressive numbers. Our digital refinement strategies are backed by over ten years of IP and we are a certified Google Partner Agency; so you can be confident in our ability to transform the findings of your company’s data into tangible results.

As part of AndMine’s digital advertising services we generate a bespoke aggregation dashboard for our clients. The dashboard pulls data from any API and showcases the insights of a campaign with easy-to-interpret visuals and screenshots. It presents insights into the overall ecosystem of your brand’s performance on a day-to-day basis. The dashboard is constantly updated through Google Analytics and it allows our clients to see how we are affect changes for a better ROI in real time. 

All channels are aggregated to determine you CPL Cost Per Lead and CPA, Cost Per Acquisition,

including Organic Channels

Refinements and Results

Our refinements are 100% data-driven aim to realign certain aspects of your advertising campaign in order to achieve the best results for your brand. Our overarching goal is always to perfect the optimisation of your advertising campaign through diligent analytics, reporting and insights to generate the most profitable ROI for your business.

If you would like to know more about how AndMine can help your company connect the dots between your online and real world business objectives, get in touch with us.