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Conversion Rate Optimisation (CRO) Case Study
28 Sep. 2015 - Michael Simonetti, BSc BE MTE - Total Reads 30,090
Conversion Rate Optimisation or CRO (pronounced “CROW”) for short is one of the hottest topics in digital today. It deals with existing organic traffic or purchased paid traffic and how to improve results from that traffic. Results are typically CPA (Cost Per Acquisition) or CPL (Cost Per Lead) but may also be more loose performance indicators like time on site, likes, followers or bounce rate, etc etc.
&Mine’s iterative approach to performance goals has long been a mainstay of our services, with all aspects of our 4 Pillars of Digital Success model geared towards amplification / optimisation. More recently the development of our data-marketing analysis white paper and the 7-Steps Advertising white paper we share with clients; which provides the key touch-points to enhancing any digital advertising campaigns, we thought we’d share one of the successful case studies we’ve had with CRO and how we increase conversion by over 5 times (yes that is 500%) from a challenging base.
To find out more, contact us to discuss CRO and how optimising your current organic or paid traffic can significantly improve your online and business success.
Posted by: Michael Simonetti, BSc BE MTE
Post Reads: 30.1K
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Michael and his team have just launched our new website and the team at AndMine have been professional and a pleasure to deal with. From the very start, it was evident that Michael was able to deliver a first class website and gave great advice about social media and other tools we need to consider, given the nature of our business. After several design phases, we worked closely together and achieved a result that we are very happy with. I wouldn’t hesitate recommending AndMine for web and online marketing related services. Illona Vak, C Squared Executive
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