Sex, Drugs &Mine

Our art director (me) and designers had a day trip last Friday to show their face and networking prowess at Sex, Drugs & Helvetica, an annual design conference run by Uncoated, a long time friend and collaborator of &Mine.

With supernova of a line up; Christopher Doyle & Co, Fabio Ongarato Design, Round, Reactive, The Sum Of and Build, it was not surprising to see ourselves amongst other five-hundred some attendees already busting to get seated and start listening to six (seven if we’re counting each individuals) inspiring talks.

The main format which Sex, Drugs & Helvetica follow is that each presenter would decide upon a project they have done in the past and make a presentation focused on how the project was formed, progressed and delivered. Revealing all the nooks and crannies, up and downs.

We thoroughly enjoyed the program, we came out with some invaluable nuggets of wisdom and brilliance from each presenters.

Below are some of what we have taken away from the conference.

• Building a lasting relationship with client and collaborator proves to be invaluable. It was great to hear its importance from other individuals and agencies’ perspective because at &Mine we already believe in the value of building a lasting relationship.
• Push oneself to be uncomfortable, a surefire way to produce work that surprises yourself and clients. This also helps you to break out and leap beyond boundaries across the board.